The @SocialRevUp panel taught us so much at the BBSummit12 conference in Chicago this July. The top 4 take-aways from the panel are right here! Whether you’re just starting out, or a more advanced blogger, these tips really do help everyone.
1. How do I approach a brand?
@EvolvingStacey says to build and continue relationships, but if you don’t have a relationship with the brand already, what are you supposed to do? We ran out of time, and I know Stacey had a lot more to talk about, but we did take away some interesting tidbits from Stacey and other members of the panel even with limited time.
2. What are brands looking for in ambassadors?
You want to work with a brand, but aren’t even sure what they are looking for – so where do you start?
@ChicagoToyNGame says brands look for:
@ConnieBurke says brands are looking for bloggers that are ready to:
3. Numbers aren’t as important as you might think.
I’ve always been a strong supporter of loyal numbers, rather than big numbers. While you may have 40,000 fans on Facebook, do they really connect to you? Do they trust you? Do they even care about what you have to say, or are they just there for the stuff you’re giving away?
The panel was asked how important having 50,000 readers as opposed to 500 is, and most agreed that on a scale of 1-5 it was only a 2. If you have 500 loyal fans, compared to another blogger’s 50,000 wishy-washy-I-don’t-care-fans, you’re more valuable to the brand!
While it is important to be on Twitter and Facebook, and be involved in social networking, being “everywhere” isn’t all that important. There are so many different social media networks and platforms. @MommyNiri made a good point when she said that just because you’re on Twitter, it doesn’t mean you’re actually interacting. Wherever you are, just make sure you’re using the network properly and make sure you’re available to your fans and readers!
4. What do I need to do RIGHT now?
Find your passion.
Write in your authentic voice.
Create an amazing media kit.
Ask “What am I doing wrong?” to someone you respect.