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There are two basic ways to check your incoming search terms. There might be other ways, but I use JetPack, and when I was on Blogger I used their system. Neither are as accurate as Google Analytics, but for me they’re simpler and easier to use.
I recommend writing down your incoming search terms so you can keep track of them. Then, when you’re experiencing writer’s block, you can just write about one of your more popular search terms.
If you don’t have JetPack, you need to download it. It’s a plug-in for WordPress, so if you aren’t on WordPress yet it’s just another reason to switch. :) Download JetPack for free.
Log in as admin on your website and click on the JetPack stats. You will see referrers at the top, and then incoming search terms at the bottom. I like that JetPack has real time stats. So when my page refreshes to a new day and it’s only been an hour, I can still see my incoming search terms like in the image above. It’s also easier to log into than Google Analytics because it’s right on your dashboard so there aren’t any extra steps. On the site I’m using for an example above, I get a lot of inbound searches for fitness related terms, so when I write articles about fitness I always make sure I incorporate those keywords so I will continue to get traffic.
Most people won’t share what their inbound search terms are, and that’s understandable. That makes it easy for others to potentially steal their traffic. However, for me it’s not a big deal because I cover a wide variety of subjects (as you can see from the various search terms from just an hour), so I’m not worried about it. If you have a very tight niche on your blog you want to keep those search terms to yourself!
To find your incoming search terms on Blogger, go to your stats page. Click on traffic sources.
On the left, you will see the incoming search terms and on the right you will see the number of times they’ve been used to find your site.
Once you know which terms are being used to find your site, do some keyword research and increase your inbound traffic even more.